Long exposure of a warehouse aisle at night, with looping trails of light showing how a stock count really moves between the shelves

We learn how your business really runs. Then we fix, build and run what it needs. We work forward-deployed: inside your business, on your real data. Software, reports and AI workers for small and mid-sized businesses.

Walk us through one problem

We work inside the software you already pay for

  • Shopify
  • QuickBooks
  • Stripe
  • NetSuite
  • Excel
  • Google Ads

Reports, fixes, cleanups, AI workers and custom software.

A steady ring of light circling an empty office at night, for an AI worker running one routine job

AI workers

“Overdue invoices get chased when someone remembers.”

How we fix one problem at a time.

A tangle of light on warehouse shelving that combs into one straight line and ends in a blue period

  1. Learn the work

    We watch your team do the job, over screen share.

  2. Build on your data

    We build what it needs on your real data, with the least access it takes.

  3. Test it with you

    We agree in writing what “working” means, then check it with you.

  4. Hand it over or run it for you

    You run it and we remove our access, or we stay on and run it.

Work we’ve done.

Trails of light moving between warehouse shelves

A B2B supplier selling through Shopify

We sat in on their meetings, rebuilt their CRM and inventory, and synced both with Shopify.

Trails of light moving across plan tables in a site office

A project management and consulting group working on construction projects

Accounting software built around how they work, and a document management system. Ongoing.

Trails of light moving across desks in an office at night

A private equity deal-sourcing firm

Lead generation and automated outreach, built around their own deal-sourcing process.

You own what we build.

  • Code
  • Data
  • Documents
  • Admin access

In your accounts, assigned to you in writing, with no per-seat fees from us.

Field guides for business owners.

All field guides

Questions owners ask.

What is the walk-through?

A free 30-minute call. You show us one problem on screen. Within two business days you get a one-page note, “What we’d fix first”, to keep whether or not you go ahead. Building is paid.

What happens after the note?

If you go ahead, we write a short agreement: the outcome, what “working” means, what we need from you, and what happens if we miss it. Apart from a sample you send, nothing is built and we get no access until you sign.

Do you work on site?

Mostly over screen share, in working sessions with your team. We are based in London and schedule calls in US Eastern time.

Is our data safe with you?

We ask for the least access the job needs: read-only first, a test copy where possible, everything in your accounts. We remove our access when we are done.

We don’t trust AI with our customers or our books.

Much of what we build is ordinary software and reports. Where AI does a step, it works inside limits you approve, hands anything unusual to a person and keeps a record. We check it against cases you already know the answer to before it touches anything live.

What will it cost?

The first job is scoped and priced in writing before any work starts.

Do we own what you build?

Yes. The code, data, documents and admin access are yours, in your accounts and assigned to you in writing, with no per-seat fees from us. If we disappear, you still have all of it.

What don’t you do?

Managed IT, ERP implementations and NetSuite configuration, marketing, consumer apps and regulated health data.

Lines of light running into one large blue period

Walk us through one problem.

We’ll tell you what we’d fix first.

Walk us through one problem

Free. 30 minutes. A one-page note within two business days.